Smithfield / Guerilla
How do you get people to eat ham on Turkey Day? Rescue them from burned, frozen or other turkey disasters with a fully-prepared Smithfield ham.
The "Prune for June" campaign is for the Schick TrimStyle – an adorable pink razor with a built-in pube trimmer on one end. Yup. I just said pubes on my portfolio. I also say "vagina" in the other stuff section.
The campaign was a Pinterest contest where you choose your favorite "topiary theme" (i.e. bush shape) and create a pin board to win. A surprising amount of people were actually into this.
How do you get people to eat ham on Turkey Day? Rescue them from burned, frozen or other turkey disasters with a fully-prepared Smithfield ham.
