Chobani launched their first Super Bowl spot featuring in 2014. So, to make sure everyone got excited about we did some Real Time Marketing on Twitter during the game. We created hundreds of bear gifs, images and videos (featuring the bear from the video). The result? Millions of views, impressions, re-tweets, trending on Twitter, and a bunch of other stuff I don't understand. But apparently we did good.
We live-tweeted about Chobani's bear Super Bowl spot during the game, creating hundreds of gifs, images and videos. The result? Millions of views, impressions, re-tweets, trending on Twitter, and a bunch of other stuff the analytics people said means a gold star for Hannah.
