Copywriter/ACD
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Diet Coke

Print & OOH

 

Diet Coke / Print & OOH

I swear, I'm not the person responsible for creating the tagline: YOU'RE COKE. Or the subsequent memes. But, I did write these print ads and they're pretty cool.  

Taken at the train station, with real grime and everything.

Taken at the train station, with real grime and everything.