TV: This 60 second Grammy’s spot featured Nelly (you know, the rapper dude who used to wear Bandaids on his face). He helped us launch the new Ford Explorer – and win a D Show award. It’s not a Grammy, but hey...
Social: We also created a social campaign to answer people’s questions about the new car. We posted content on Facebook daily, answering fans with text, photos and videos – all at a rapid, never-been-done-before pace. We ended up with over 100 videos. Check some of ‘em out.
This 60 second Grammy's spot featured Nelly (you know, back when he was relevant) and launched the new Ford Explorer. It won a D Show award, which may not be a gold pencil, but it’s not nothing!
We also created a social campaign to answer people’s questions about the new iteration of Explorer, posting content on Facebook at a rapid, never-been-done-before pace.
