Associate Creative Director
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Ford

TV: This 60 second Grammy’s spot featured Nelly (you know, the rapper dude who used to wear Bandaids on his face). He helped us launch the new Ford Explorer – and win a D Show award. It’s not a Grammy, but hey...

Social: We also created a social campaign to answer people’s questions about the new car. We posted content on Facebook daily, answering fans with text, photos and videos – all at a rapid, never-been-done-before pace. We ended up with over 100 videos. Check some of ‘em out.

Ford / TV & Social 

This 60 second Grammy's spot featured Nelly (you know, back when he was relevant) and launched the new Ford Explorer. It won a D Show award, which may not be a gold pencil, but hey...

We also created a social campaign to answer people’s questions about the new iteration of Explorer, posting content on Facebook at a rapid, never-been-done-before pace.